Google collects and exploits users'personal data to enhance its own advertising 18/04/2014 - Open Internet Project

Many of Google’s services require or encourage user logins, which provide Google with even more detailed data on a user - for example gender, age and domicile. For example, sponsored links displayed on Google Search will use the information from a YouTube user’s profile - such as the fact that the user is a man and last searched for a particular song on YouTube.

Google exploits this information to enhance its own advertising, but does not provide its competitors with such information, making it more difficult for them to maximise their advertising revenues through a refined targeting.

Moreover, Google’s Privacy Policy directly discourages users to block their cookies. It says: “You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it’s important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your language preferences.”[1]

An extract from the French version has been provided below, to highlight this biased presentation by Google :

 

 


[1]           http://www.google.co.uk/policies/privacy/

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