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Google Observer is the OIP's collaborative platform. Our objective is to inventory systematically the practices of Google, via its search engine, either good or bad practices. You can post your comments and your remarks on Google policy’s changes. Google Observer wants to collect and to publish high quality information, for the medias and public opinion.
The cases described on this platform are published under the responsibility of their authors. They do not necessarily reflect the views of OIP members. See the terms of use

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Artificial "natural links"

Les liens proposés par Google et dits "naturels" ne le sont pas. Tout est manipulé artificiellement. Certains sites ne parviennent pas à émerger sur certaines requêtes. Quand on signale que notre site est 16ieme et que en position 7,8,9 il y a de très gros problèmes, au mieux les gros problèmes sont effacés mais les sites sont remplacés par d'autre sites soudainement devenus intéressants.... See more

Rules not applied

Google prevent website from making black hat SEO. But Google take no action against companies like homeaway which duplicate its content on website like and duplicate also content from The same happen for mediavacances and tripadvisor. content is twice linked on the first page. When Abritel use black hat SEO like the use of fake articles to... See more

Quick answers is going too far

Google is widespreading its scrapping. It's both worrying for users (stating symptoms as quick answers make them appear as a complete truth, should Google be responsible for its users' health?) and for websites (in the end, will Google display all the web content on its own website?). Google is both widespreading it to new questions and to new languages (here US Google).   See more

Google's knowledge graph: a more complete picture of the information, really ?!

Google has set up a new service, the knowledge graph, that combines data from different websites to offer an immediate and aggregated overlook of information related to the request. In Google's own words, it gives: "Explore your search. With a carousel at the top of the results page, you can get a more complete picture of what you're curious about" However, Google's knowledge... See more